I really like Eli Goldratt's work. His first book, "The Goal,” has changed my life, as it has for countless business leaders around the world.

However, one cannot but look around and feel that the world of business seems to have gone awry. "The Goal” of making more money now and into the future works well on a foundation of a society where people in general view themselves as responsible for making the world a better place. If you are already producing something that the world really needs, then producing more of it, at a lower cost, so that more people can benefit from it, will result in your making more money now and into the future, and the world being better served now and into the future.

Eroded Society

However, the current reality is that we have discovered that it is easier to make more money providing low quality unhealthy food to consumers, than it is to provide affordable healthy nutritious food that is sustainably farmed. It is also easier to produce low quality content that is high on entertainment but low on any real mental or psychological nourishment – and to use that to capture people's attention and sell that attention – than what it is to produce and get people to actually consume deep, thought provoking content that strengthens a person mentally and emotionally, developing deeper insight and helping to build character.

Making the world a better place – Now and into the future

The goal of business is indeed to make more money now and into the future, but it has to also include that it is to do that by producing goods and services that make the world a better place, now and into the future.

One of the things I enjoy the most about my life at the moment, is that I constantly get to work with founders and businesses who are making every possible effort to integrate positive impact with building strong, profitable businesses.

To Your Success

Ashton

​

Grow Your Business

5-2-50 is a community of Christian entrepreneurs and founders who are passionate about building wealth and eradicating poverty by creating good jobs. We focus on businesses of at least 5 people that have been running for at least five years, helping them grow to at least 50 people, reach ZAR 10 million per year NPAT, and free the founders from the day to day grind of their business.

If someone forwarded this email to you, and if this sounds interesting, feel free to sign up here. No cost and no catch and you can always unsubscribe anytime.
​
​https://5-2-50.kit.com/subscribe​