Maybe a bit counter-intuitive

The core goal of 5-2-50 is to eradicate poverty.

But we don't work with poor people.

That might seem a little counter-intuitive.

One of the reasons we do not focus here is that there is already a lot of focus on these people. Vast amounts of non-profit funding flows into poor societies every year, funding upliftment programs, training programs, feeding programs, life skills development programs, building projects, and many more. I applaud and salute every one of the dedicated people who work in this sector. The challenge, however, is that with all the intervention done in these people's lives, most of them still do not have a job, and don't have hope of getting a job.

Focusing on the highest potential for impact

At 5-2-50 we focus on a part of the market that is often overlooked, and yet, we believe, has massive potential to impact poverty at a scale we have seldom seen before – and that is the small business entrepreneurs who have been running their businesses for at least five years, and have at least five employees.

We strongly believe that God has called us to this part of the market, but apart from that we also believe deeply in the potential of these founders. They have proven they can do one of the most difficult things in the world – which is to start a business from nothing, bring a product or service to market with a business model that is sustainable, and sell enough of that to get to a business that can support a payroll of five people – and that is five times more people than just trying to earn enough for your own survival. Having run their business for at least five years takes them past the most significant startup failure period.

Creating hope for the hopeless poor

We believe that if we can create a movement of growing small businesses, we can create the job opportunities needed to help many of the people facing hopelessness, to get into the economy and onto career paths that can provide them with growth opportunities and a hope for the future.

Our goal is to grow this movement to 25 000 small businesses that will take the 5-2-50 challenge:

• Grow to at least 50 people
• Get to R 10 million per year net profit after tax
• Free the founder from the day to day grind of the business

If the average business is at 10 people when they start this journey, that will create a million good new jobs – and that is our ultimate goal between now and 2039 – to create a million good new jobs.

Invitation to Founders

If this vision excites you, and you are a small business founder feel free to join our community by subscribing to our weekly newsletter.

We are busy building support structures in the form of an inspiring community that you can surround yourself with, funding that will be available to qualifying businesses, and content that will help you resolve some of your most challenging and pressing growth challenges.

Invitation to Service Providers

We are also working on building support structures made up of service providers that will meet the needs of this growing community – so if you provide services into businesses of this size, please join the community and as we put these mechanisms in place, you will be able to participate in this vision with us.

Invitation to Donor Advised Fund Managers

As part of these support structures, we are in the process of setting up a fund that will focus specifically on equity investments in qualifying businesses that are part of the 5-2-50 community. We are specifically working on creating a structure that will be ideal for deploying funds from Donor Advised Funds. If you are involved in a family office or organisation in the US that wants to deploy DAF funding to Africa, with a desire to see redeployable returns generated into a project that has a strong redemptive impact, whilst driving a vision to create a million good jobs, we are building something that we believe can help you achieve those outcomes.
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To your success
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Ashton

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Grow Your Business

5-2-50 is a community of Christian entrepreneurs and founders who are passionate about building wealth and eradicating poverty by creating good jobs. We focus on businesses of at least 5 people that have been running for at least five years, helping them grow to at least 50 people, reach ZAR 10 million per year NPAT, and free the founders from the day to day grind of their business.

If someone forwarded this email to you, and if this sounds interesting, feel free to sign up here. No cost and no catch and you can always unsubscribe anytime.
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